Soba Platform

Decentralized Platform For Music and Video NFTs

The Soba Platform

Why Soba?

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Intermediated Industry​

Music industry is a very fragmented and intermediated industry built on partnerships between the creator’s side (songwriters, recording artists and producers), the customer-facing side (including streaming services such as Spotify, Apple Music, YouTube or Pandora) and the business side, which connects the other two (like publishers and record labels).

Having so many players and complex interconnections lead to a complete lack of transparency, especially to the artists themselves. As a result, things don’t always go smoothly: information and money might not be fairly shared. 

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Unfair Revenue Model

Moreover, the current revenue share model in the streaming music industry is unfair to all musicians and particularly detrimental to independent and aspiring musicians. Most of the revenue goes towards paying the intermediaries, and musicians are almost always left out of these discussions.

This results in a royalty distribution scheme that heavily favors intermediaries, at the expense of the musicians, ultimately undervaluing the musician’s work and revenue.

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Music Market Monopoly

Today, about 88.5% of the global music industry is largely dominated by three multinational record labels; Universal Music Group, Sony Music Entertainment, and Warner Music Group. Because of such market monopoly, they are in a position to dictate market rules that are most favorable to them.

They often enforce unfair contracts in negotiations with streaming services, receive large advances and bargain for minimum payment and ownership positions under non-disclosure agreements. 

Efficient Market Model

Ecosystem

Soba Marketplace

Soba Jukebox

Soba Video Player

advantages

Soba Features

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Soba Music Subscription

Soba users will have easy monthly subscription options which will grant them a fixed number of SOBA tokens for their use in consuming music through the pay-per-play model.

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Soba Exclusive Concert

The exclusive tickets will be given to the winner of the concert ticket draw among NFTs holders. Different types of NFTs created will not only serve as an unique collectable for fans, but exclusive ticket for favorite artists’ concerts.

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Soba Donation

In the event where fans would like to show their strong support for their favourite artists, they can also opt to donate in SOBA tokens to their favourite artists which will be entirely received by their artists without any fees levied by us.

ERC-1155

Technology

Ethereum Non Fungible Tokens (NTFs) Comparison

Tokenomics

Token Distribution

Token supply: 10,000,000,000 SOBA

The Soba Platform

Partners

The Soba Platform

Team & Advisors

Kim Joon Hyuk

CEO

  • 2006 Tipron
  • 2006-2008 Withits
  • 2008-2009 goodENG
  • 2008-2019 BTNetworks
  • Current Soribada Ventures
  • 2001 NewYork Institute of Technology

Choi Shin Hyung

COO

  • 2010-2011  Wemakeprice 
  • 2013-2019  Does Interactive 
  • Current Soribada  
  • 2003-2010  Korea University
jung-in-dong

Jung In Dong

CMO

  • 2007 – 2008 Bugs!
  • 2008– 2010 Douzone
  • 2010– 2017 Innogrid
  • 2017 – 2020 Epikstudios
  • Current Soribada

Park Young Chul

CTO

  • 2008-2013 Pentabreed
  • 2013-2014 Another Rainbow
  • Current Soribada

Seo Jun Young

Developer

  • 2012-2014 UBI System
  • 2014-2018 Unitech Infocom
  • Current Soribada

Son Jun Young

Developer

  • 2014-2016 Wiseitech
  • Current Soribada

Lee Dong Ki

Developer

  • 2009-2010 Micronware
  • 2010 Ingishtlab
  • 2011-2012 iNsoft
  • 2012-2013 Insight Media
  • Current Soribada

Lee Dong Eun

Developer

  • 2009 OGMethod
  • 2010-2014 Dartz
  • Current Soribada

Park Gang Young

Advisor

  • 2008 KOMCA Audit
  • 2018 KOMCA Audit
  • KPCA Executive Director
  • The Zeus Chief Producer
  • Cho Yong-pil 30th anniversary convert Music Director
  • Park Gang-sung 2010 National Tour Concert Music Director