Soba Platform

Decentralized Platform For Music and Video NFTs

The Soba Platform

Why Soba?


Intermediated Industry​

Music industry is a very fragmented and intermediated industry built on partnerships between the creator’s side (songwriters, recording artists and producers), the customer-facing side (including streaming services such as Spotify, Apple Music, YouTube or Pandora) and the business side, which connects the other two (like publishers and record labels).

Having so many players and complex interconnections lead to a complete lack of transparency, especially to the artists themselves. As a result, things don’t always go smoothly: information and money might not be fairly shared. 


Unfair Revenue Model

Moreover, the current revenue share model in the streaming music industry is unfair to all musicians and particularly detrimental to independent and aspiring musicians. Most of the revenue goes towards paying the intermediaries, and musicians are almost always left out of these discussions.

This results in a royalty distribution scheme that heavily favors intermediaries, at the expense of the musicians, ultimately undervaluing the musician’s work and revenue.


Music Market Monopoly

Today, about 88.5% of the global music industry is largely dominated by three multinational record labels; Universal Music Group, Sony Music Entertainment, and Warner Music Group. Because of such market monopoly, they are in a position to dictate market rules that are most favorable to them.

They often enforce unfair contracts in negotiations with streaming services, receive large advances and bargain for minimum payment and ownership positions under non-disclosure agreements. 

Efficient Market Model


Soba Marketplace

Soba Jukebox

Soba Video Player


Soba Features

Group 17

Soba Music Subscription

Soba users will have easy monthly subscription options which will grant them a fixed number of SOBA tokens for their use in consuming music through the pay-per-play model.

Group 21

Soba Exclusive Concert

The exclusive tickets will be given to the winner of the concert ticket draw among NFTs holders. Different types of NFTs created will not only serve as an unique collectable for fans, but exclusive ticket for favorite artists’ concerts.

Group 9

Soba Donation

In the event where fans would like to show their strong support for their favourite artists, they can also opt to donate in SOBA tokens to their favourite artists which will be entirely received by their artists without any fees levied by us.


Q1 2021

  • Teaser Site Open (for internal demonstration)
  • Blockchain Payment and NFT Function Linkage
  • Beta Open, NFT Purchase Available (primary product supply and demand)

Q2 2021

  • Implementation of NFT sound source playback function
  • Mobile Optimization
  • Klaytn-based NFT Marketplace NFT Integration

Q3 2021

  • Contract Signed for Providing Video Content with the Cultural Content Producer 
  • Platform Introduction Content and Page Creation
  • NFT Issuance and Sales

Q4 2021

  • Fandom Community Update



Ethereum Non Fungible Tokens (NTFs) Comparison


Token Distribution

Token supply: 10,000,000,000 SOBA

The Soba Platform


The Soba Platform

Team & Advisors

Oh Jae Myeong


  • 2016 ~ President Chairman, Soribada Inc.
  • 2015-2016 Vice Chairman, Thelma Therapeutics Co., Ltd
  • 2014-2015 Vice Chairman, Smart Holdings Co, Ltd

Choi Shin Hyung


  • 2010-2011  Wemakeprice 
  • 2013-2019  Does Interactive 
  • Current Soribada  
  • 2003-2010  Korea University

Jung In Dong


  • 2007 – 2008 Bugs!
  • 2008– 2010 Douzone
  • 2010– 2017 Innogrid
  • 2017 – 2020 Epikstudios
  • Current Soribada

Lee Dong Eun


  • 2009 OGMethod
  • 2010-2014 Dartz
  • Current Soribada

Park Young Chul


  • 2008-2013 Pentabreed
  • 2013-2014 Another Rainbow
  • Current Soribada

Son Jun Young


  • 2014-2016 Wiseitech
  • Current Soribada

Hur Yun Hee

Financial management

  • 2015-2016 Vi-on
  • 2015-2016 Thelma
  • Current Soribada

Yun Jeong Sik

Business develop

  • 2014-2015 Smart holdings
  • 2015-2016 Smart Innovation
  • Current Soribada

Park Gang Young


  • 2008 KOMCA Audit
  • 2018 KOMCA Audit
  • KPCA Executive Director
  • The Zeus Chief Producer
  • Cho Yong-pil 30th anniversary convert Music Director
  • Park Gang-sung 2010 National Tour Concert Music Director